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Evolution Meets Revolution

The NICO Story

 

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It began with a simple realization: everyday items in our home constantly evolve. Improve. What we write messages has changed from quill to fountain pens to word processors and smart phones.

Razors have gone from ivory handled knives to the disposable multi-blade laser-sharpened razor cartridges of today. Yet one item has remained stubbornly resisted change for decades: the toilet tissue fixtures found in virtually every home. One man-Armand Serfaty, an inventor with a passion for innovation knew there was a better way. His dream, after years of research and refinement, has been realized, The NICO Wet/Dry system.

Not merely an evolution but a revolution in personal care.